Now and Later

3 products

Buy Now & Later® Candy Online in Canada – Bulk & Wholesale at Candyville.ca

Looking for long-lasting chewy fruit candy with bold flavor? Candyville.ca offers Now & Later® candy in bulk and wholesale formats across Canada. Whether you’re stocking a candy aisle, preparing event packs, or sourcing nostalgic treats for resale, Now & Later delivers flavor that lingers bite after bite. Known for their hard-to-start, gradually-softening chew and variety of vibrant fruit flavors, these square taffies bring playful retro appeal to any collection.

History of Now & Later Candy

Now & Later was created in 1962 by the Phoenix Candy Company in Brooklyn, New York. The concept was simple: enjoy some candy now and save some for later, reflecting their long-lasting chew.

Ownership passed through several companies, including Beatrice Foods and the Leaf candy group, before landing at Farley’s & Sathers. In 2012, it became part of Ferrara Candy Company, under the Ferrero Group umbrella, where it continues to be produced today.

Popular Now & Later Products Available at Candyville.ca

Candyville.ca stocks a variety of Now & Later formats suited for wholesale and bulk buyers:

  • Original Now & Later – Firm squares that gradually soften, in classic fruit flavors such as apple, banana, cherry, grape, strawberry, blue raspberry, watermelon, pineapple, tropical punch, and wild fruits.
  • Now & Later Chewy – A softer version with the same bold flavor, easier to bite into.
  • Now & Later Morphs® – Eye-catching two-tone chews with layered fruit flavor combinations like grape-watermelon or cherry-mango.

These candies are individually wrapped in brightly colored sleeves, perfect for packing by the dozen or mixing in assortments.

FAQ's
What makes Now & Later unique?
It’s designed to start firm and gradually soften, offering extended chew time and flavorful enjoyment.
Who makes Now & Later today?
Ferrara Candy Company, part of Ferrero, manufactures and distributes the candy following the acquisitions of brands previously under Farley’s & Sathers.
How many flavors are offered?
Classic Original and Morphs varieties include at least twelve core fruit flavors like apple, grape, strawberry, banana, pineapple, watermelon, tropical punch, and wild fruits.