The Brand Evolution & History Of Cadbury

Posted by Candy ville on

In the exciting world of confectionery and bulk chocolate bars in Canada, one name stands tall, evoking sweet memories and fond memories – Cadbury. Behind the bright and vibrant packaging is a story, a journey through time that weaves the brand into the very fabric of our collective sweet tooth.

Cadbury’s journey doesn’t begin with the amazing past or the arduous steps of cocoa production. Instead, it starts at a low level, where John Cadbury, a small grocery store at Bull Street in Birmingham, England, had the humble beginnings of a confectionery giant. Little did he know his business would appear as a canvas of artificial flavors and traditions.

As the tide of time carried the world through years of change, so did the evolution of Cadbury. The brand’s commitment to quality and innovation became its compass, guiding it through the challenging terrain of candy crafting. The methods may have changed, but the essence remains the same: an unwavering commitment to chocolate, which is more than just a dessert and a fun time.

The 20th century brought a symphony of challenges and triumphs, yet Cadbury danced through the notes, adapting to economic shifts and societal changes. While global events cast shadows, the brand's resilience became its brightest light. The latter half of the century saw Cadbury spreading its wings, navigating the international stage through strategic alliances and acquisitions. The iconic purple packaging became a symbol not just of quality but of a shared global delight.

And so, we invite you to join us on this journey – a journey not burdened by dates and statistics but illuminated by the sheer joy that Cadbury has brought to millions. In this article, we won't dissect the chapters of history; instead, we'll explore the threads that weave Cadbury or wholesale candy suppliers in Canada into the rich tapestry of our lives. From the first taste to the latest innovation, Cadbury remains a sweet constant, promising not just confectionery but an experience, a delightful escape into the world of chocolate.

How it All Began

As we have already mentioned above, every journey starts with an amazing past and history. The delicious journey of Cadbury started in 1824 when a Quaker businessman or entrepreneur named John Cadbury opened his first grocery shop in the bull street of Birmingham. The shop was opened as a family business that would go to create milk chocolate, the famous treat that acts as a pioneer of good business practice.

The grocery shop was opened with a vision to produce and sell healthy beverages that would replace the products with alcohol. The products of Cadbury at that time included cocoa, drinking chocolate, and hand-made ground with the help of Cadbury himself with mortar and pestle. You might be surprised to know that the original logo of this popular chocolate brand was a little different than the current logo. Their original logo was the reflection of the era, a serif typeface that was charming and trustworthy and would be great on street roads.

By the year 1880s, the family of Cadbury had their own ‘factory in a garden’ at Bournville to create chocolate while providing a safe and healthy environment for their staff to live and work. 

Cadbury’s unprecedented innovation marked a pivotal moment in the history of Bulk chocolate bars Canada consumption. Before their clever creation, chocolate was a liquid, especially popular beverage. But Cadbury revolutionized the chocolate industry by creating chocolate openers meant to be bitten, forever changing the way people experienced this delightful treat. 

The shift from drinks to food on a sturdy surface provided a varied and portable appeal, allowing a wider audience to draw on Cadbury’s genius in making chocolate a versatile, on-the-go pleasure; not only did it change the physical nature of chocolate, but not only did it spark a wave of creativity and insight in the confectionary industry This milestone only defined Cadbury as a pioneer in the world of chocolate.

The Creation of Dairy Milk

Dairy Milk was the first product of Cadbury that demonstrated the rise in the 1900s because their sales of solid chocolate skyrocketed. But do you know how these creamy bulk chocolate bars in Canada were created? Let us take a glance at how Cadbury Dairy  Milk was created.

On a beautiful June day in 1905, a pivotal moment in the world of confectionery occurred in Birmingham, England. It was in this bustling city that George Cadbury Jr., scion of the famous Cadbury family of chocolate manufacturers, created what would go on to be a milestone in the chocolate industry – the first Cadbury's Dairy Milk bar that revolutionized by the amount of milk rising above boastful chocolate predecessors -This exquisite creation, unique in composition, would rise to the top of the company product line in 1914 and take its place as the best-selling product at Cadbury of the collections.

Dairy milk’s journey to prestigious status was marked by reputation growth. Originally branded under the names 'Highland Milk,' 'Jersey,' and 'Dairy Maid,' there were changes to the chocolate bar's name, sparking interest and controversy, with some claiming the change was due to advice from a discerning shop owner there in Plymouth. In contrast, others came up with the nickname from the inventive mind of a customer's daughter. They say this is a claim supported by Cadbury. 

As the years unfolded, the Dairy Milk family expanded. In 1926, the irresistible blend of fruit and nut was introduced, seamlessly joining the Dairy Milk lineage, followed by the wholesome addition of Whole Nut in 1930 at wholesale candy suppliers in Canada. By this juncture, Cadbury's had firmly entrenched itself as the beacon of chocolate in the United Kingdom, standing proudly as the brand leader. This supremacy, almost a century in the making, endured, with Dairy Milk reigning supreme as the best-selling chocolate bar in the UK in the annus mirabilis of 2014. A testament to its enduring appeal, even in 2020, Dairy Milk maintained its stronghold as the second most popular snack overall in the UK, trailing only behind the venerable McVitie's Chocolate Digestive biscuits.

In the annals of marketing, 1928 marked a significant juncture as Cadbury's unveiled the now-ubiquitous "glass and a half" slogan to accompany the Dairy Milk bar. This catchphrase served as a clarion call, proudly proclaiming the bar's distinctive attribute – a higher milk content that set it apart in the crowded chocolate landscape. Fast forward to the early 2010s, and Cadbury, ever the innovator, made a bold decision to reshape the bar chunks into a more circular form. This alteration also came with a weight reduction.

The rich tapestry of Dairy Milk's history encountered a legal struggle in 2012 when Cadbury found itself embroiled in a trademark dispute in the United Kingdom over the distinctive purple hue (Pantone 2685C) of its chocolate bar wrappers. Originally introduced in 1914 as a tribute to Queen Victoria, this regal color faced a challenge to its exclusivity. Despite Cadbury's initial triumph, a twist in the tale occurred in October 2013 when an appeal by Nestlé successfully contested Cadbury's claim to the color, underscoring the complexities that often accompany the protection of intellectual property.

A chapter of innovation unfolded in July 2018 when Cadbury made a groundbreaking announcement. The company revealed plans to launch a new iteration of Dairy Milk, one that would contain 30% less sugar, aligning with the growing global emphasis on healthier lifestyles. This move earned a commendation from the chief nutritionist of Public Health England, Alison Tedstone, who expressed satisfaction that Mondelez, the parent company of Cadbury, joined the league of entities championing the production of "healthier" products.

In retrospect, the legacy of Cadbury's Dairy Milk is not merely confined to the realm of confectionery. Still, it has transcended into a cultural and culinary phenomenon, etching its presence in the hearts and taste buds of generations. From its humble origins in Birmingham to its status as a global confectionery icon, the Dairy Milk bar continues to weave a sweet narrative of indulgence, innovation, and enduring appeal, leaving an indelible imprint on the world of chocolate enthusiasts.

Expansion Phase

After the First World War,  a period of global expansion of Cadbury began. The company had decided to be established in Australia. A commission from the Cadbury was dispatched to locate a suitable site and visited Melbourne and Sydney before a chance meeting with Asmanian Premier Sir Walter Lee to demonstrate members' travel to Hobart. 

There, they found an eager workplace, plentiful electricity, and a cooler climate to work with dedication. They bought a site for bulk chocolate bars in Canada at Claremont, which enabled them to create an antipodean version of the Bournville.

The construction of the site commenced in 1921 at the 100-hectare River Derwent peninsula 13 kilometers north of Hobart.  The unofficial opening of this site took place on 21 October of the same year, and the production of that site began in January 1922. The production in this site started under the leadership of emigrant confectioners from England. 

They moved into the garden suburb next door, which was well-served by a school, open spaces for play, and the beaches and coves of the river. A few of the first Commission members continued as local board directors and constructed opulent residences within the area. Meanwhile, Cadbury had produced a unique method for producing milk chocolate. Indeed, the popular Dairy Milk chocolate was officially introduced at the start of the 1900s. However, the production of this chocolate in Australia commenced in 1928 at Claremont. 

After the difficult periods of depression and the Second World War, Cadbury has flourished.  The consistent policy of development of products and technical investment sustained the competitive position until today, and it is the pre-eminent company in Australia. The other factory of this company was situated in Melbourn. You might also be surprised to know that the headquarters of Cadbury was shifted there to be closer to the larger market and key customers.

Claremont has focused its production on molded chocolate blocks, box assortments like  Favourites, Milk Tray and Roses, chocolate bars like Flake and Turkish Delight, and more. The supply of Dairy Milk was shifted to other factories in the country. The recent investment in modern molding and packaging instrument that feature robotic techniques have been at the leading edge of the technology and provided the staff with the best methods of production and packaging. 

Since its creation in 1948, a factory of modern milk processing has been produced near Burnie in Tasmania's rich northwestern dairy country. Now, the same factory processes around 15 percent of the milk output of the city for the production of Dairy Milk chocolate. You might be surprised to know that numerous tankers transport this milk south to Hobart.

Claremont retains the status of' the jewel in the crown'  of these wholesale candy suppliers in Canada. Furthermore, Cadbury is among the largest private employers in Tasmania. The company has been able to achieve the ideal pattern of productivity improvement, which is essential in the competitive market of confectioners in Australia. 

Nowadays, Claremont is not only a state-of-the-art manufacturing operation but also a major tourist attraction, with over 150,000 tourists each year. The Cadbury comes with a long history of community involvement via support for local groups, including charities and schools. 

Current Market Share

Cadbury is the second largest company for confectionery in the world, with a 10.5% market share. The brand value of this chocolate company is $3.83 billion, which is more than the brand value of Cadbury in 2022, which was $2.60 billion. The products of Cadbury are being sold in numerous countries, including Australia, India, the USA, and more. Let us take a look at the market share of Cadbury in the top countries of the world:

  • USA: Cadbury holds 26% of the market share in the USA. However, it is important to note that Hershey’s owns the right to sell and produce Cadbury bars in the USA. 

  • Australia: Cadbury holds 30% of the market share in Australia. Mondelez Australia, which is a parent company of Cadbury, has  37% of the market share in the country.

  •  India: Cadbury holds 65% of the market shares of the confectioners chocolate market of India.

In short, Cadbury has access to a wide range of market shares throughout the world in the bulk chocolate bars in Canada. 

Top Cadbury products that you should try

Till now, we have discussed the history of Cadbury. We are sure that you might be thinking about the products of Cadbury because they are very delicious. So, let us have a look at the top products of Cadbury you should purchase from wholesale candy suppliers in Canada:

  • UK Cadbury Giant Candy Buttons: The UK Cadbury Giant Candy Buttons is a tasty and decadent bar of chocolate that is excellent for any occasion. The chocolate bar is made up of Cadbury Milk Chocolate, which is a creamy and rich chocolate with a hint of bitterness. Furthermore, the chocolate also comes with a chewy candy button, which includes a crunchy and sweet texture.  
  • UK Cadbury Flake: The UK Cadbury Flake is the crumbliest, flakiest chocolate bar available in the market. However, this candy bar can be consumed like any other candy bar. But, it is famous for its involvement with classic 99 ice cream. 

These Cadbury guards the closely held recipe for the Flake as a coveted trade secret, shrouded in mystery. Unmatched in its crumbly allure, this delectable chocolate masterpiece remains unparalleled in the confectionery realm. Crafted from the crumbliest, flakiest chocolate, the Cadbury Flake bar boasts an irresistible, melt-in-your-mouth quality that defines its luxurious appeal. 

Numerous attempts by rival chocolatiers to replicate this distinctive texture have fallen short, cementing the Flake's singular status. Indulging in a Cadbury Flake is an unparalleled experience, an exquisite journey where every bite unveils the unparalleled culmination of craftsmanship and secret formula that makes it truly one-of-a-kind.

  • Dairy Milk Oreos:  The Dairy Milk Oreos are delicious and chewy candies that are perfect for every occasion. The pack of Dairy Milk Oreo comes with a mixture of Oreo cookies and Cadbury Dairy Milk chocolate.  The combination of these chocolate products of creamy white filling and crispy cookies of chocolates. You will be surprised to know that the combination of these Cadbury products is irresistible for lovers of chocolates and bulk chocolate bars in Canada.

No matter which kind of chocolate you like the most, you should purchase any of these chocolate products from Cadbury from Candyville.


The way Cadbury has grown from a little grocery store on Bull Street to a major candy company around the world is evidence of its everlasting dedication to quality and innovation. Cadbury's history is a rich tapestry of decadence, inventiveness, and timeless appeal, spanning from the company's inception of the transition from liquid to solid chocolate to the development of classic goods like Dairy Milk and the Dairy Milk Oreo. Given its continued global market dominance, Cadbury is a testament to the happiness that chocolate can provide to countless numbers of people.  

At Candy Ville, we strive to provide only the freshest and highest quality Cadbury products to our customers. We guarantee that all Cadbury products purchased from our store are made with the utmost care and attention to detail, ensuring that you enjoy a truly delicious and indulgent experience with every bite. We are truly the best wholesale candy supplier in Canada!

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